Yes Bank team wanted to create a new platform on which they can digitize the process of managing customer databases, the process for insurance quote generation, customer approvals, insurance purchase, and communication.
We worked with the Yes Bank team to build a product for bank employees to sell and manage insurance products. I worked with the Yes Bank team as a UX Designer to define the architecture and design.
Currently, the insurance management operations are paper-based. Building a platform to automate the insurance purchase flow will significantly reduce the operations costs and improve productivity by reducing manual intervention.
Our primary goal is to assist Yes Bank agents to conduct their tasks effortlessly by automating most of the flow and empowering them in decision making.
We simplified the flow and system architecture by mimicking the offline steps from the operations to automate the flow so that the onboarding efforts are negligible and the users are already familiar with the system.
The core operations involve the SP (Yes Bank Employee) to help potential customers to discover insurance and facilitate purchasing with Insurance providing partners such as Reliance General (an Insurance provider in India).
After thorough ideation and stakeholders' feedback for the core system flow and information architecture, I used the information available to sketch the screen UI layout.
InstAssure Dashboard is the primary communication and action centre for the user. They can see the overview of their business performance and receive updates and tasks to complete.
Users can manage quotations and proposals in the database. Quotations are the case requests sent by bank agents to customers, while proposals are those converted quotations that have received the user's consent for processing.
The user creates a quote and sends it to the customer for their consent. They can identify customers based on an internal database and generate insurance quotations based on their needs. The system then sends the proposal to the respective customer for their consent.
This module helps the user to find appropriate insurance cover for the specific customer as they can customize and filter the attributes to generate the best insurance quotes.